The Denver Home Value Home Marketing Program
A Different Approach to Real Estate Marketing

If you want to be successful at anything, find out what the crowd is doing and do the opposite. Selling real estate in the Denver Metro area is no exception. Our real estate listing and marketing approach is very different from any others that we are currently aware of. ; It is based on the simple fact that there are only two ways to sell your house: price and traffic.

First, we work with you to determine the proper and fair price for your home, based not only the current market and comparable sales in your area, but also based on your selling time frame. This is an intensely interactive process, that we will normally go through with you at the office.

Then, we will implement an aggressive marketing program, including our distinctive Prudentil Colorado Real Estate signage in your yard (if appropriate), print and magazine advertising where applicable, and marketing your home with extensive and advanced Internet technologies, including placement on many ;local and national real estate web sites. This home marketing program provides rapid exposure for your property to a large number of real estate agents and individual buyers who are searching for homes. The goal is to ;get you home sold, the transaction closed, and the proceeds ;into your pocket, or into your next home purchase, in the shortest amount of time and with the least possible inconvenience to you and your family.

Finally, we have a complete team of experienced and dedicated real estate professionals and staff to support the entire process, from planning, to listing, to closing. You will even have your own password secured online access to the status of your home listing and all contract deadline date management and pre-closing activities via our advanced client support web site. No other brokerage in the area offers such an advanced online and interactive marketing and customer support program as ours!

Standard ;Home Marketing Plan

Designed for Prospective Denver Area Home Sellers

Week One Activities

• Perform a comprehensive Comparative Market Analysis
• Calculate Homeowner's Analysis - Net Sheet
• Place appropriate, and distinctive, Prudential Colorado Real Estate sign on the property
• Enroll property in 12+ Internet Listing Sites
• Enroll property in our Electronic Transaction Platform
• Enroll the property in the Multiple Listing Service (MLS) which also adds hundreds more Internet sites
• Obtain Digital Photos and Room Measurements for brochures and other advertising, including uploads to internet listing websites
• Involve homeowner in brochure design process to maximize marketing position
• If the home will be vacant while on the market, discuss home staging options and issues
• Produce multi-color, multi-photo, fact filled brochure
• Produce multiple digital "Virtual Tours" of your home that is uploaded to all websites
• Install Info Box on yard sign for brochures and stock with full color brochures
• Utilize a Combination Lock Box to facilitate ease of showings by authorized buyer agents
• Provide homeowner with "Advice to Help the Home Sell Quickly"

Additional Pre- Week One Activities

for the “Pre-Certified – No Surprises” Program:

• Perform and Review Pre-Listing Appraisal
• Perform and Review Pre-Listing Inspection
• Make Final Pricing and Terms Decisions
• Make Final “Go – No Go” Home Listing Decision
• Arrange for Seller and Buyer Home Warranty

Week Two Activities

• Monitor and report neighborhood listing and sales activities to maintain competitive position in the marketplace (ongoing)
• Place Special Features Cards at property to point out highlights to prospects (if requested)
• Analyze Alternative Financing Plans for prospects
• Follow-up report on showings to obtain prospects' reactions. Feed back reports emailed to you weekly.

Week Three Activities

• Provide opportunity for Open House and Photo Ad in Denver Post / News (if requested)
• Continue to provide seller with additional supply of Color Flyers for Info Box
• Analyze current market position with monthly Market Analysis Reports