Google AdWords PPC for Real Estate Professionals

We are licensed real state professionals ourselves, with the added advantage of over 35 years of computer software development and project management experience, including extensive experience in custom web site development, implementation and optimization. We have been developing and managing successful Google AdWords PPC campaigns for realty and community specific lead capture web sites for our own Denver Colorado real estate business and for other real estate agents around the country and in Canada for the past three years, including AdWords PPC campaigns for our mortgage lender partners. Let us put this extensive experience to work for you!

Contact us to get started or if you have any questions!

AdWords for Realty Setup Service

Our real estate AdWords PPC setup service is intended for real estate agents who are relatively technically savvy, who already have a web site, and are comfortable with basic web page content development. The client should be willing to perform their own ongoing AdWords real estate ad campaign and web site management after an initial "bootstrap" startup and familiarization period. If they are not technically savvy themselves, they should at least have a local technical resource that they can count on to perform some basic web site setups to prepare their real estate site for receiving PPC leads.

For effective lead generation, the client agent's web site must include a functional IDX home search, preferably one with at least some built-in lead capture capabilities, and ideally, one that also has an integrated back-end prospect management or CRM system, including drip email campaigns and new listing email aletrs for registered users. The client agent or their web hosting provider should also pre-build community specific home search pages that would be used as the AdWords landing pages for their PPC campaigns.

There is a one-time charge for this plan, and no ongoing charges unless the real estate client agent chooses to contract for ongoing AdWords PPC campaign performance monitoring and consultation. Fees are detailed below.

The plan includes consultation and planning services, initial Google AdWords for real estate PPC campaign, ad group and key word setups for buyers only, for up to three local community names. An experienced AdWords consultant will be assigned, and will support the client throughout the project. The plan also includes a 30 day initial Google AdWords PPC monitoring and key word optimization period, during which our staff and the client will collaborate on their AdWords campaign performance monitoring, and any changes to key words, bids and other modifications required to maximize consumer lead registrations and minimize PPC costs. After the initial PPC setup and monitoring period, the client agent will receive a 1.5 hour "handoff" telephone familiarization from their consultant, and after that, they are on their own to manage the AdWords campaign and their own web site modifications as they wish, with no additional or ongoing costs from us. They are always totally responsible for their own Google AdWords PPC expenses.

There are also options for additional community specific ad group PPC setups, and for additional per hour consulting later, if the agent finds that management of the AdWords campaign and their web site enhancements are too much to handle, especially once the leads start coming in and the agent has less time to devote to technical tasks!

AdWords PPC for Realty Basic Setup Plan Details:

• Dedicated and experienced AdWords consultant assigned to each client.
• Initial Google AdWords PPC for Real Estate campaign and ad group planning and design consultation.
• Your consultant advise on initial setup your self-managed Google AdWords PPC account, with all Google billing directly to your own credit card, and initial daily/monthly spending limit per your budget. Experience in several markets has shown that most campaigns need a minimum daily budget of about $20-$30, and a monthly budget of about $600-$800. Costs may vary in your market.
• If needed, your RealtyPPC consultant will assist with acquiring and configuring appropriate new domain name(s) specifically for your community specific AdWords PPC campaign and ads. You own it! You may also use third level domain names if your current web site supports creation of third level domains.
• The RealtyPPC consultant will perform initial AdWords PPC campaigns and ad group setups for three communities in your market area. This includes one National campaign and one Regional geo-targeted campaign. Start getting new leads within two or three days after we complete your setups!
• You will receive expert advice on what you need to do to create community specific PPC landing pages, and to setup of your existing website for effective lead capture and conversion tracking pages.   
• Your consultant will provide up to 4 hours consultation by phone/email for the first 30 days after your ads start running.
• The program is non-exclusive. Similar consultation and setup services may be offered to other agents in your area for the same communities, and agents in your market who buy this plan could also build new ads and lead capture pages for additional communities on their own.
• Ad performance, PPC costs, lead captures and lead quality are not guaranteed, since your website, landing pages and lead capture processes are outside of our control.

Fees:

• $900 one time setup charge for first three communities in the client agent's primary market area. Half of this fee is payable up front, and the remaining balance is due 30 days after campaign startup.
• $200 one time setup charge per additional community if ordered at same time as initial setups.
• $300 per additional community if added after initial setups.
• No required ongoing charges!
• No referral fees!
• No per lead fees!
• $300 optional 90 day extended service plan, must be ordered at time of initial setup. The extended service plan covers up to 6 additional hours of consultation for ad monitoring and tuning per 90 day period. The first period begins after the initial 30 days covered by Basic Setup Plan, for 120 days total! Renewable in 90 day increments thereafter.

Additional Terms and Limitations

This offer is limited to licensed real estate agents and mortgage lenders outside of the Denver Colorado Metro area. Obviously, we do not offer these services for agents in our own market, or we would end up competing and bidding against ourselves!

The real estate keywords, negative keywords and other AdWords setup details we implement for our clients are proprietary, and must not be shared or used except by the specific client and in their own primary market area.

The client must have a web site that will support integration of our lead capture processes. We can assist our clients with getting and setting up a free or low cost basic template web site for a nominal additional charge.

For most real estate agents who are not very tech-savvy, we recommend Point2Agent Professional template web sites for their ease of use and prospect management capabilities, which also allows our clients to set up basic drip email campaigns for their own prospects. Point2Agent websites require a 3rd party IDX plug-in.

For real estate professionals serious about their Internet presence, we also highly recommend Real Estate Webmasters (REW) websites, template or custom, for their search engine friendly design and CMS (Content Management System) that allows total control over site contents, including support of Google Analytics and Google AdWords Conversion Tracking code. The REW IDX systems support fully integrated custom search pages, and other advanced IDX eatures that improve SEO and PPC quality scores, and are not available with most real estate website products.

Call for details on various website options.